Regional Sales Manager

About Us
At Theo, we’re here to make your welds smarter and your day shorter. Our handheld laser systems deliver faster, cleaner, safer welds—every time. Built for pros, powered by Maxphotonics, and designed to tackle real challenges with zero fluff. We’re the laser brand that actually gets welding.

Why This Role Matters
The Regional Sales Manager is responsible for driving new business, recruiting and enabling dealers, and aggressively expanding THEO’s market presence.
This role is not about maintaining territory — it’s about developing it.

You will:

·      win new partners

·      grow existing partners into top-performers

·      initiate demos, roadshows, and local events

·      support dealer sales teams with training and application knowledge

·      lead hands-on customer acquisition efforts

Local language skills are essential, and the ideal candidate is already well connected within welding, industrial equipment, or manufacturing industries in the region.

Key Responsibilities:

1. New Business Development (Primary Focus)

·    Identify, target, and onboard new dealers, distributors, and strategic partners.

·    Conduct outbound prospecting to open new sales channels and industries.

·    Plan and execute partner recruitment strategies to expand regional coverage.

·    Lead demo sessions, roadshows, and application testing with prospects.

2. Partner Management & Enablement

·    Develop strong working relationships with dealer principals and sales teams.

·    Provide hands-on support during customer visits, demos, exhibitions, and closing activities.

·    Ensure partners are trained on THEO products, safety guidelines, and sales arguments.

·    Drive performance through structured activities: funnel reviews, target-setting, marketing support.

3. Regional Sales Growth

·    Achieve quarterly revenue, lead conversion, and partner growth targets.

·    Identify regional industry trends, competitive activity, and market opportunities.

·    Develop territory plans and execute local go-to-market activities.

·    Work closely with THEO marketing on regional lead generation campaigns and events.

4. Customer Engagement & Application Support

·    Perform on-site customer demonstrations of THEO MA1 welders and TM cleaners.

·    Consult on welding applications, material requirements, and safety standards.

·    Attend trade shows, conferences, and workshops to represent THEO.

Qualifications:

·    5 years+ of sales experience in industrial equipment, welding, robotics, automation, metal fabrication, or similar technical B2B markets.

·    Demonstrated success in hunter roles (new partner acquisition, new market development).

·    Strong existing network in industrial distribution or welding industries is a major plus.

·    Ability to train, motivate, and enable dealer sales teams.

·    Comfortable with frequent travel across the region (60-80%).

·    English required; additional regional languages beneficial.

·    Self-driven, structured, and naturally proactive — you don’t wait for leads, you create them.

How to Apply:

Interested candidates should submit a resume and a detailed cover letter online: https://theo.inc/career or via email to: lisi.wu@maxlasers.com and recruiting@theo.inc